66% of global respondents to a Nielson survey say they would pay more for products that come from companies committed to positive social and environmental impact. The main sustainability drivers for today’s consumer are trustworthy purchases, health benefits, environmental value, social value, eco-friendly packaging, and a commitment to the local community.
Customers want them. The environment wants them. You want them.
Eco-friendly products are a no-brainer.
WHAT DOES “ECO-FRIENDLY” REALLY MEAN?
Eco-friendly products are those that don’t harm the environment during production, use, or disposal. They have a minimal or negative effect on pollution and waste levels.
Sometimes, this refers to products that have a negligible carbon footprint. In these cases, the products are produced in an eco-friendly way. These also do minimal harm to people or the environment because they are low in chemicals and high in natural ingredients.
Other times, “eco-friendly” refers to products that actually help improve the environment. For example, a product that is made from recycled materials is helping to reduce waste. Another product may reduce the level of carbon in a home, which can help purify the air.
WHAT ARE THE BENEFITS OF SELLING ECO-FRIENDLY?
Today’s consumer is highly aware of how their products are impacting the world around them—in personal, community, and worldwide ways.
Eco-friendly products are trending in the market as more and more people move towards a greater social awareness. From recycled goods to organic foods to solar panels, the variety of eco-friendly products is entering every sphere of our lives.
They’re especially popular on e-commerce platforms. Online customers are more aware of the products they’re purchasing. While online, purchasers can quickly research the ingredients and production processes of what they’re buying. This calls for high levels of environmental and social transparency.
Customers are demanding environmentally-friendly products. It’s time for you to optimize on this eco-movement.
1. ATTRACT MILLENNIAL CROWD
2. BUILD CUSTOMER LOYALTY
3. ENCOURAGE REPEAT PURCHASES
4. IT CAN HELP YOUR BRAND
5. HIGHER PROFIT MARGINS
To learn more about each point here and to get a list of the top-selling eco-friendly items to download this FREE eBook.